My rules for doing fashion shows
Fashion shows cost me money so I don’t do a show unless I have something to gain from it and exposure doesn’t count. My gowns are expensive. They usually have beading and such on them. To dry clean them after a show costs me about $25 each. If a model gets her heel caught in the hem it cost me money to repair it. Add to that travel, eating, and time expenses. So I have rules for doing shows.
These are my rules for participating in a fashion show.
I always buy a ticket and watch a show before I participate in it. Yes, that means if it is an annual event I don’t get involved until the next year. I don’t think of it as missing an opportunity. I think of it as missing a mess if the person doesn’t know what they are doing! I have been in this business along time and I have seen some bad shows.
If the show is good I let them know that they can contact me for the next show.
Let’s define good:
- A lot of people come to the show.
- It is organized and well structured.
- The models are well trained and look professional.
- There is no nudity.
- The designers contact information is included in the hand out or booklet.
- It’s not longer than 90 minutes. (People get bored with anything longer).
It’s even better if:
- It includes a vending opportunity.
- I am given contact information for the events attendees.
- They pay me to come.
- It is advertised as a buying show.
For the most part I prefer to participate in trade shows. They are all about people buying from you. They cost more but are worth the money. One wedding is worth the cost of a bridal show plus profit.
Of course there are exceptions to the rule.
- If my church asks me to do a show
- If good friends or business associates ask me to do their show
Then it is a labor of love!